BRAND

SHVDE (pronounced shade) is an independent eyewear brand born in the UK. Each one of our styles goes through a meticulous design and development stage that involves using a combination of the best materials. The end result is a piece of eyewear that we know our customers will love and keep.

We want to push the boundaries of the current eyewear market and bring people together by encouraging everyone to express themselves through modern luxury eyewear while offering unbeatable value.

Deep rooted in our mission is the idea of providing eyewear that lasts, and compliments a variation of daily styles and fits. We’ve constructed our eyewear using Mazzuchelli acetate which is widely renowned as the best material for eyewear due to its robust and enduring nature. We compliment the acetate frames with CR-39 lenses that have full UVB/UVA protection, meaning your eyes are very much looked after. 

We place our environmental impact as a massive importance to us. Through the help of our customers and our partnership with Ecologi, we pledge to plant one tree for every pair of shades we sell. We also ensure we make additional pledges as a company to ensure our workforce and their lifestyles are also at the very least carbon neutral.